I designed & developed a set of expanding banners for the launch of Rocawear 9IX, the Elizabeth Arden fragrance that ties in with Jay Z's clothing label. Rolling over each number would bring that "rule" - of which there are 99 - to the front, letting the user explore the Rocawear brand through Jay Z's eyes.

It's very rare in motion graphics work for a single person to do everything - usually there's a team, with each artist working on a very specific portion of a piece. On this project, I handled literally everything from start to finish, producing a 30-second spot for web, TV, and in-store use.